Chevron Delo

A campaign to launch Delo 15W-30 SD Diesel Oil to the US trucking market. Severe Duty is a new category developed by Chevron. Luke created a Tug O War multimedia campaign with NZ advertising agency Radiation. The goal was to generate conversation and interest in trucking opinion leaders beyond the traditional Heavy Duty category. 

Darrell Ward presenter of History Channel's Ice Road Truckers fronts the piece.